Explore the ROI of Vehicle Wraps
When it comes to brand visibility, few things deliver a better ROI than custom vehicle wraps. Whether you operate a single service van or manage a nationwide fleet, wrapping your vehicles turns them into high-impact mobile billboards, working for your business 24/7.
At Process Color, we specialize in full fleet decal packages using top-of-the-line materials like 3M IJ180cv3 vinyl. If you're considering wrapping your vehicles, here’s everything you need to know before you hit the road.
Why Wrap Your Fleet?
1. Mobile Marketing Power
Fleet graphics generate thousands of impressions per day, making them one of the most cost-effective forms of advertising. Vehicle wraps can generate up to 70,000 impressions daily - especially in high-traffic areas. Businesses have reported a 30% increase in monthly sales withing the first month of launching vehicle wraps.
2. Professionalism & Brand Consistency
A fully wrapped fleet creates a cohesive, polished look that builds trust with your audience. Whether you're parked outside a job site or driving across town, your brand remains front and center.
3. Long-Term Durability
With proper care, a high-quality wrap can last up to 7 years. That’s years of non-stop advertising for a one-time investment.
Why 3M Vinyl?
As a 3M Platinum Graphics Provider, Process Color is recognized for our exceptional quality, certified installation standards, team of 3M Preferred Installers, and commitment to using only the best materials in the industry. We proudly use 3M IJ180cv3 vinyl - an industry benchmark for professional wraps, and here’s why:
Conformability: IJ180cv3 easily adheres to complex curves and recessed areas, ensuring a flawless finish on all vehicle types.
Comply™ Adhesive Technology: Tiny air-release channels reduce bubbles during installation, which means faster, smoother results.
Durability: Designed to withstand harsh Canadian climates - rain, snow, and sun without cracking, fading, or peeling.
Removability: Need a change down the line? This film removes cleanly without damaging your paint when removed within its warranty period.
Platinum-Standard Confidence: As a 3M Platinum shop, our team follows the highest standards in design, printing, and installation—so your fleet wraps don’t just look great, they last.
Fleet Decal Packages: Custom Solutions for Every Vehicle
Whether you’re outfitting one vehicle or a full fleet, we offer tailored packages that include:
Full Wraps – Covers the entire vehicle for maximum impact.
Partial Wraps – Cost-effective option covering key areas like doors, hood, or rear.
Spot Graphics & Lettering – Great for adding logos, phone numbers, and web URLs or QR Codes.
Reflective Vinyl Add-ons – For added visibility at night or on work sites.
Design Tips for Effective Wraps
Your vehicle wrap isn’t just decoration - it’s a marketing tool. Here’s how to make it count:
Keep it Clean: Focus on one main message - your brand name, service, and contact info. Less is more.
Use Bold Colours: High-contrast colours and simple fonts improve readability at a distance.
Leverage Your Logo: Your logo should be instantly recognizable from multiple angles.
Think in Motion: Design with moving traffic in mind - your audience often has just a few seconds to absorb the message.
Explain What You Do: Don’t assume people will know. A short tagline, bullets, or quick service description can make the difference between a passing glance and a new lead.
Design for 3D, Not Just the Screen: What looks great in a flat proof might distort on a curved fender or door handle. Our design team ensures every element is strategically placed to align and flow correctly once applied to your specific vehicle type.
At Process Color, our in-house creative team knows how to bridge the gap between concept and real-world execution, ensuring your wrap looks as powerful on the road as it does on screen.
BYOD (Bring Your Own Design): Already have a wrap design? We’re happy to collaborate! Our experts can review and consult on your artwork to ensure it’s print-ready, properly scaled, and optimized for production and installation.
The Process: What to Expect
Consultation: We start by assessing your fleet size, vehicle types, and overall branding goals. This helps us determine the best materials, coverage options, and design approach for your specific needs.
Quote: Based on your consultation, we’ll provide a detailed estimate tailored to your project scope and budget, ensuring you get the most value and impact from your investment.
Design & Proofing: Whether you’re working with our in-house creative team or bringing your own design (BYOD), we’ll make sure your artwork is optimized for print and installation. We’ll provide digital proofs based on your vehicle specifications for your review and approval before production.
Production: Once approved, we print and prep your graphics using high-resolution equipment and premium 3M materials for a flawless finish.
Installation: Certified and Preferred wrap installers apply your graphics with precision and care, following 3M Platinum installation standards for long-lasting results.
Aftercare Tips: We’ll provide expert guidance on washing and maintenance to help maximize the life and appearance of your wrap.
Ready to Wrap?
If you're ready to transform your fleet into a driving force for your business, we’re here to help. Contact us today for a free consultation and see how a professionally designed vehicle wrap can ELEVATE your BRAND.